Living as Creatures

Living as Creatures

What Your Ads and AI Say About You

Cialis, Skyrizi, and Claude

Ben Christenson's avatar
Ben Christenson
Mar 24, 2026
∙ Paid

I used to watch TV and think, “This ad’s not for me.”

EHarmony with dancing elderly couples set to “This Will Be.” Cialis with a silver fox and his wife in matching bath tubs. Activia with Jamie Lee Curtis talking indigestion. I would be watching a football game or a sitcom, and there was a big enough viewing demographic that some ads missed the mark.

But…

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